Carolina Panthers
2023 - 2024
I joined the Carolina Panthers design team in the fall of 2023. The team may have gone 2-15, but we made some major strides on the design front.
Over the course of the season, I initiated a few major projects: developing a kid's version of the Panthers font, building out an icon library, and producing animated splash pages for the Panthers app.
PANTHERS APP ANIMATIONS
In an effort to immediately plus up the Panthers App, I led the iniative to develop opening splash animations paired with key moment s throughout the season.
ICON LIBRARY
I saw a need for consistent iconography across our marketing efforts and developed an 80+ icon library with both stroked and filled custom icons.
This collection was used in the Charlotte City Council meeting decks to sell in the $800 million renovations to Bank of America Stadium.
PANTHERS KID'S FONT
Panthers Modern is an aggressive, sharp font. This is perfect for most use cases, however, I saw the need for a lighter, friendlier font for our children's programs and developed a kid's version of our classic proprietary font.
GMC TRUCK WRAP
This GMC truck, wrapped in Panthers livery, was stationed outside every home game and ultimately given away to a lucky fan at the end of the season.
JOY TO THE CAROLINAS
As a holiday charitable initiative, Joy to the Carolinas provides toys to children and families who may not be able to afford them. This sweatshirt was worn by the volunteers at the event.
